A nudge is sometimes worth a million words. We explored why a global fashion brand’s repair programme was underused, and reframed repair as something desirable, and expressive. Independent study in sustainable behaviour change.
A Stockholm metro concept exploring how thoughtful visual communication and a soft animated character can create moments of calm, helping children and commuters navigate busy public transport with greater ease and emotional support.
By moving from broad messaging to organic communication built around the needs of practitioners and patients, we created a more precise and relevant growth strategy. The impact was clear: LinkedIn connections rose 135.1% and website traffic increased 186% in just eight months.
